Follow me on Twitter
Check out my Blog
These are different class projects, competitions, and client projects I have done. Clicking on each picture will give you an enlarged image. If you proceed to click on the bottom right corner of the enlarged image you will be directed to an in depth brief of the case and a look into my strategy and insight.
These are some of my favorite ads.
This class project involves producing a CD cover design that you create in Photoshop.
The CD is for a fictitious musical group. The cover should be visually interesting and technically proficient.
The group is named the Stinky Avocados. The album title is Guacamole Dreams. It is not necessary to create a back cover for the CD, but if you wish to, or if you just want to know whats on the album, the tracks include the following:
• Foetid Fruit
• Gooey
• It's the Pits
• Salsa and Chips
• I'm Green
• You Get Under My Skin
• Dip Duwaah
I kept the CD cover clean and simple. The band is standing in the hollowed center of the avocado and there is a music score tattooed acrossed the exposed fruit. The colors used in the background/title match the color of the avocado. The title reflection is distorted for a funky twist and to add a little extra intrigue.
This project was created in my capstone marketing class, Marketing Policy. In this class we are given a term project and a group of 3-4 people to work with. The project was to create a marketing plan. Each team is given a brand (we were given eHarmony) and a random product which they do not currently produce or compete within the industry (we were given a waffle maker). Then we were given the term and a few milestone presentations and papers to get us in line. At the end of the term we had to do a presentation and turn in our final marketing plan for the eHarmony Waffle Maker.
For our project we created a personalized waffle maker in which a couples names will be placed on the waffle iron plates, thus creating imprinted names on each waffle. One guy in my group, Dale, actually created a prototype waffle maker, which we used during our presentation to make waffles for the class. I also created a couple mockup ads targeted to each of our target segments. To the right you will see our project in its final form.
Brief: Vinbary Fruit Wines are premium light wines (5.4% Vol Alcohol) from Austria fermented from fruits. There are six flavours: Strawberry, Cherry, Peach, Raspberry, Black Currant, Red Currant. The fruit wine can be consumed neat, or mixed with sparkling water, champagne or used in cocktails.
Target Audience
Our main target audience is females between 18 and 35 years of age. It is a new product, not available yet, but targets consumers of flavoured wines, beers and ciders, as well as normal wines.
Requirements
We require front labels for the six bottles. They shall be attention grabbing, stylish and have a common theme throughout the range. The main focus of the label should be the brand (Vinbary).
Key features of the label should be:
-Attention grabbing
-Standing out (when for example placed in a shelve at the wine shop or fridge in a bar)
-Stylish and communicate a "cool / trendy" lifestyle -Customer should be able to recognize the flavour, if he/she knows the brand already
-New customer should be intrigued but after looking closely, roughly know what the product is.
The labels I created are very vibrant and eye catching. They use modern color mixes that accurately identify the brand and flavors. They are refreshing and youthful labels that will definitely get a second look. I put the flavor split up inside the fruit outline to make the labels interesting.
Brief: We are Woodke Productions and we are breaking our way into the media industry, focusing on video and audio production. We want a logo thats creative with an urban feel, incorporating both the video and audio aspects of our company. Were not simply looking for a logo, but a brand for our company. The logo should be recognizable, both in design and as a representation of our personalities.
Woodke Productions is a company started by my brother and I, Jason and Tyler Woodke. Both in our twenties, we are very active and extremely driven to do what we love. We both bring unique interests and talents to the table, Jason with his passion for snowboarding and action sports filming, and my passion for music and studio recording. We pride ourselves in these interests and the unique visions that they create.
We're filming a lot of weddings, which is currently our primary source of income. We're also dabbling in action sports and recording up and coming bands. Seeing as how these are our focuses, most of our clients are in their 20's and 30's. We're seeking people who want young and fresh ideas but also want a professional quality of work.
We require that it's original and unique! Let your creative juices flow.
I created a logo with an urban feel that incorporates both aspects of video and audio. A "young" font and modern colors help the company show its youth. The word productions up the side ads a point of interest and makes the logo different.
Brief: We are a small woman owned Broker-Dealer /Asset Manager. We would like to distinguish ourselves from all the companies which are called blackrock/bluerock/bridgerock/pinebridge/goldman sachs/etc....while not being so far out that clients don't us seriously. We are NY based. The owner loves the colors orange/yellow and red in addition to loving Miami! The owner also grew up in Maine. We would like the logo to be modern and somewhat abstract. We need to make a splash in a very competitive/male environment without losing our audience.
The target audience is a very boring group of CEO/CFO's of companies, Pension/Endowment and Foundation investment professionals and others in the financial world. The audience needs to feel that if they engage us or give us money to manage, they will get the money back/the engagement will be completed very professionally. People in this industry usually wear expensive suits and ties, even on summer Fridays. We do quite a bit of Emerging Market work so some of those executives are a bit more free wheeling but in general most of the audience are not risk takers and like order.
We would like to incorporate the color of orange and then possibly yellow and/or red. It probably should also have a more solid color so that it doesn't seem like we are lightweight and so that we will be taken seriously in a man's world.
We would also like a logo which is simple and modern. The owner loves nothing better than a Matisse drawing where so much is expressed with a couple of lines.
We would also like the logo to have a sense of movement, rather than be a set of Mondrian-like boxes.
I created the Mondrian logo to look professional, but have a more feminine and lighthearted touch to it. The use of circles takes away from the boring boxy logos typical to this industry.
Brief: We are an independent artisan winery in northern California. We are only a handful of folks working with the winery. We produce only big, red, juicy, luscious wines with many layers and flavor. We love wine and we love sharing great wine with good people. Our wines are sophisticated, complex and powerful. Our philosophy in life is great people, great food, great wine.
This wine is for 30-65+ year olds with higher education and higher incomes. The wine will sell for $30-$45/bottle. While not as high-end as our other wine these folks appreciate a good wine and have the income to spend on it. They have refined taste and live a more luxurious life-style. They are perhaps more diverse and excited by art and the like than the slightly more conservative people we are targeting with our other more expensive label.
We are looking for something eye-catching for a more serious wine. Not too serious but not cute or playful or homey or rustic either. The graphic, or photographic or artwork would be the focal point of the label with the "text" or informational elements would be secondary or integrated subtly. The art should be innovative and alluring, we are trying to avoid cliche' or stereotypes associated with wine such as grapes, vines, pick-up trucks, wine barrels, grape leaves and the like. One avenue to explore could be the idea of 3 or the "Trio" which could be anything. That is not an essential element however, just an idea. We want to break the mold somewhat and steer away from "expected" ideas of a wine label and venture out to explore new ideas of what a label can look like.
I chose the photographic label based on an example they had attached that included a similar photo. The photo was a bit grungy and of hands, but also black and white and strongly contrasted. This photo label was one of the top few finalists for this competition.
The dot label is a bit more simple, but aiming at being artistic. Black and white contrasts make the label eye catching and the name is something that is a bit more subtle. This label also plays with the idea of "three" as mentioned.
Brief: 42 is involved in many design sectors including furniture, lighting, interiors, modular buildings, construction and production. The name 42 originates from the hitchhikers guide to the galaxy as the meaning of life. It also has other implications such as 4 by 2 being a standard size for wood.
Our clients enjoy great design whether it is modern contemporary or traditional.
I like crisp clean and pure but its up to you. I like the idea of the 4 being beside the 2 somehow to work in with the 4 by 2 wood size but its up to you. Fewer rather than more colors the better.
The logo needs to be followed by title words occasionally such as 42 design, 42 lighting or 42 productions so i would require the font to be able to type the titles after the logo.
The design is modern and clean. The 4 and 2 go together seamlessly. The productions changes colors from a lighter color to the color of the surrounding circle once it leaves it. Slight color variations within the logo give a little more interest.
Brief: We are doing a logo design for a new site we're launching in a month called Roozt.com which will be a deal of the day style platform for socially responsible companies and entrepreneurs that will highlight one product, one company, for 24 hours only. Think Groupon.com meets MARCsMovement.com.
The name Roozt comes from the word "roost" or a place where birds hatch their young. The site is being built as a place for socially responsible companies to launch their brand and product line in the US.
Here's some descriptors we want to have the Roozt logo have:
- Hip, cool, edgy, sexy, and web 2.0 look & feel
-Generation Y target audience (18-35 year old internet savvy)
-"Hatch your company here" mentality
-Vibrant colors (we like reds, blues, greens, oranges, etc nothing earth tone)
-Pop off the page feeling
Logos we like the look of: Skype, Yedda, YouTube, StumbleUpon, Vimeo, skobse, socialvibe
Generation Y (18-35 year old) American online Internet users. Active in social media, savvy online shoppers, want to connect with brand on a personal level, want to look at brand and say "wow that's cool", MTV generation.
It should have a sexy, hip, edgy, web 2.0 look and feel to it that "pops" off the page. Vibrant color choices should be used, but not any obnoxious neon. NO EARTH TONES.
We want the Facebook / Twitter generation to be attracted to this logo and have them feel we feel our site is on their level with our identity.
SInce the name Roozt comes from "roost" which is a place that chickens hatch their eggs, there might be a good design with an egg hatching or a nest somewhere in the design. I'm not sure about this, but feel free to try it out and shoot me a rough design to see if you should design it further. I can look past the rough draft elements. If this idea does not work, don't worry about it, just do what you think looks good.
I created this logo to look similar to the logos mentioned, in particular twitter. The crossed out o's give a feeling of a bird's nest, but in a modern sense. The colors are noticeable but not too bright and obnoxious.
This class project was for a women studies class I took. We were supposed to create an advertisement that is affirming to women, since most ads just exploit sexuality and don't show a woman's true power. Also many ads for female athletes show women wearing "sexy" and fashionable attire rather than clothing and equipment that is actually appropriate and most comfortable for the sport.
There are many things I put into this ad. First of all I chose pictures of women that are strong and competing. The photos are of the 3 stages of an Iron Man race which include swimming 2.4 miles, biking 112 miles, and running a full marathon (26.2 miles) all without a break. It obviously takes enormous athletic ability and training to be able to complete an Iron Man.
I chose to make the images black and white to add intensity to the images, but added a touch of feminine color in each photo.
I also added the words Iron Woman, showing who this woman is and how strong she is. The "ron" in Iron is also a different color, showing I Woman if you look at just the white text.
Finally, I chose the photos because all of the women are wearing appropriate attire and using correct equipment for their respective situations.
*Please note I did not take any of these photos, but I pulled them offline and then further edited them.
Brief: CAW Gallery represents fresh contemporary artists & photographers from all disciplines.
Thats why we're called - Collective Arts Worldwide, and we're gradually expanding our presence across Europe and soon into the Americas and across to Asia and beyond.
Just like most art galleries, we source great undiscovered talented artists that are local to our regional operations, and we market them via our random pop up exhibitions and through our targeted marketing campaigns both on-and-offline. We are now aiming to duplicate this model in various international cities to form our global collective of artists, consultants, members and ambassadors.
Initially, we sold original paintings and sculpture, now we're also publishing signed limited edition prints and photographs. Therefore creating a newer much larger market with a lower price point for the novice collector.
Our USP is that we offer the worlds most attractive rewards program in the art market and our technology is proprietary.
We harness the power of network marketing both in direct relationship sales and online social media marketing.
Our initial customers & members lead affluent lifestyles (lawyers, management consultants, entrepreneurs, social elite) they are very professional individuals or corporate collectors in eastern and central europe. Now that we are rebranding, our target consumer are those that reach a broader social ladder and of different personal tastes compared to the traditional art collector type.
Imagine aristocrats, bankers, glamour models, media types, fashionistas, high school teachers, hairdressers, estate agents, all inter-mingling at random pop up shows across the world.
The logo can be only the letters C.A.W. (with or without the dots), and can include the word Gallery with it.
Circular shapes work well because our proprietary system is spherical and is called the Global Profit Share System.
It should look contemporary, fresh and funky, simple yet creative, classy yet has street cred.
I tried to keep this logo very clean and simple since it is a worldwide endeavor and I think for most logos simplicity really is key. I prefer the logo on the right. The use of circles is consistant and pulls the logo togeher. I also chose a font that is modern and easy to read.
Scott Anderson Plumbing primarliy does commercial/industrial plumbing in Portland, OR. He is a very creative individual and appreciates odd and funky art. I created this standard business card for him to hand out at job sites or when meeting with new potential clients.
I used his name to form a sink shape with a water droplet coming out of it. The word plumbing is very subtle, but useful for people to categorize business cards (when building a new building there are many contractors/business cards).
While interning with the AST Dew Tour there was an opportunity to create an event flyer for a block party we were putting on. This flyer would be placed around Portland, OR at selected distributors and retailers we had partnered with/wanted to support a community event.
There were other interns that also wanted to create the flyer, so we each made our flyer and the best would be chosen. My flyer was chosen to be printed and distributed!
I chose Mountain Dew colors and bright catchy background that would be appealing to the typical skater who look for this type of design. I incorporated BMX and skateboarding as well as all logos and text required. Looking back I wish I had made the text a different color so it was more easily legible, but I guess I have learned and grown since then!
ViewPlus Technologies is a manufacturer of braille embossers. They are an international company based in Corvallis, OR. They have a very innovative company and work to make massive improvements in braille technology. Currently they offer the best tactile graphics on the market and are the only company to really incorporate ink into their models.
During my time as a marketing intern at ViewPlus I had the opportunity to create several documents such as the one to the right. Most of them are somewhat standardized and none too exciting so I have chosen this as an example to represent my work there. This is a cover for the Dealer Training info sheet and manual for the 2009 international dealer training. I chose the circular pattern in the center composed of ViewPlus colors to add some design and make the form less boring. At the bottom is all the necessary information.
SPAL is a law firm that practices family law. They asked for a logo that was simple, yet interesting and would be consistent with the law industry look.
I created this logo that clearly states the names and has an interesting graphic to the left including the letters of each name. The colors go well together and give a serious undertone, but are not boring.
Brief: W Financial makes commercial real estate bridge loans (click around on the current site and you'll see exactly what we do - also be sure to visit our news and press page for more color on what we do) mostly in the NY Metro area. We can size up and close these loans very fast (much faster than banks can) allowing our borrowers to take advantage of time-sensitive opportunities, and then later when they have more time they will typically refinance our loans with a bank.
We have a great reputation and we always take the high road, with a big emphasis on ethics and fairness. Our fund is nearly 7 years old with an excellent track record. We are based in Midtown Manhattan.
> people who own or buy apartment buildings, mixed-use buildings (which typically means retail on the ground floor and apartments above) and need a mortgage (typically $2 million - $15 million) to close on an opportunistic purchase of a property.
> commercial mortgage brokers (whose clients are the people referenced above). In fact, we are more interested in reaching the brokers because they are a "wholesale source" of business for us
I created a logo that is powerful. I also placed images of NY city in the background and gave the website a blue/dark grey color scheme.
Brief: MaxProtein is a newly created nutritional supplement brand for serious recreational and professional athletes.
MaxProtein is a newly created nutritional supplement brand for serious recreational and professional athletes. The products include sport-performance enhancing supplements, mainly powders (proteins, carbohydrates, energy drink powders, etc.) Please don't go to extremes thematically like the picture of a huge muscle or large dumbbell, etc. Otherwise all design ideas are welcome.
We need designs in color that can be used for powder bags (from around 1 lb to 7 lbs sizes, see the attached image as a sample for bags) covering the whole surface, including the brand logo. The M and P letters can be enhanced, capitalized, etc.
For this logo I created a unique shape to add a design to the powder bags and make them more visually appealing. I kept the name simple and easy to recognize/read.
Brief: I'm a college teacher and an author who wants to change the world. I've written an engaging book letting young adults 18-28 know about ways that they can do work that helps change the world ("fixing" poverty, education, the environment, ... ) AND make a living.
18-30 year olds, probably with some college. Of course, this group is very web savvy (so nothing stuffy, please!). I'm trying to let them see that they can take some action to _design their life_ (instead of just waiting for it to happen), and end up working on truly meaningful assignments AND make a more than decent living
I am looking for a BOOK COVER. I want to make sure that the cover looks good on the physical book (6.75 in X 9.5 in), but it also MUST look good as an AMAZON thumbnail. (Note: Amazon prints tiny, medium, and large thumbnails -- it must look good in the medium and large size).
What does "look good" mean to me?
a) the title should be *legible*. This is important
The Title
Social Entrepreneurs and Life's Buffet:
Design Your Life, Change the World.
KEY PHRASES in the title are
"Social Entrepreneurs" <-- people who invent social ideas to help change the world
"Design Your Life" <-- the idea is that you can balance your desire to DO GOOD and still make a good living
b) ideally, the cover suggests some kind of growth (a plant?), or hope, or change. There is a strong theme of "innovation" in the book, too.
For this book cover I created a very simple yet visually appealing look. The tree represents growth and the title and phrases are easily legible. The book looks good on a thumbnail and has a classic look to it.
Brief: We are an up and coming electric skateboard company. Our skateboard is controlled by weight distribution like a Segway, lean forward to accelerate and lean back to brake. It's a cool product - check out our website to learn more.
We're looking for an image that will appeal to both hardcore skaters (think bright, loud designs in that graffiti style) and high tech folk (think clean, Apple-like design).
We want a look that will appeal to both.
College Students, Skateboarders, Tech Savvy Folk, Nerds, Boys-with-their-toys Types.
The logo should be the type of thing that will look good stamped on to skateboards, sweatshirts, hats, bumper stickers, the whole lot.
It CANNOT look cheesey or cheap - our boards are high technology and expensive. The logo can't cheapen the brand. No cartoons, No wheels doing burnouts, etc.
For this logo I gave a sleek and somewhat futuristic looking text that will appeal to the tech Apple like folk mentioned. To give it a little grunge without being trashy I added a paint stroke at the end. This also gives it an artistic feel. The colors are bright and would appeal to skateboarders.
Hearts and Clubs Open is a golf and bridge tournament that benefits Heart Programs at the Providence Heart and Vascular Institute.
They were looking for a new logo, business card, and stationery design.
I created the logo and put together a simple business card and stationery design. They preferred a more simple logo for their business card.
The Hangout is a community center that focuses on providing activities to all ages, primarily K-12 graders. They wanted a bright color pallete and appealing logo to all ages.
I came up with several different concepts, but unfortunately was unable to finish the project with them as they had to scrap it.
I chose fonts and colors that were attractive, playful, yet not over the edge childish.
